How does a Google Ads (AdWords) campaign look like?
History of Google Ads (AdWords)
When Google.com first went online in 1997, hardly anyone could imagine that the company behind the simple browser would grow into one of the largest corporations in the world.
Despite its humble beginnings, with two founders and one employee working out of a garage, Google quickly proved to be a cornucopia of ideas that would shake the online world. The popularity of services such as Google Docs, Google Maps, Android OS or Chrome browser only goes to show that Google knew exactly what they were doing when they made strategic decisions on the company’s direction and development.
Currently, Google employs a workforce of over 50 thousand and earns $3 billion a year, which gives the company the peace of mind and freedom to work on new projects and ideas.
Despite its humble beginnings, with two founders and one employee working out of a garage, Google quickly proved to be a cornucopia of ideas that would shake the online world. The popularity of services such as Google Docs, Google Maps, Android OS or Chrome browser only goes to show that Google knew exactly what they were doing when they made strategic decisions on the company’s direction and development.
Currently, Google employs a workforce of over 50 thousand and earns $3 billion a year, which gives the company the peace of mind and freedom to work on new projects and ideas.
Google Ads (AdWords) is an advertising platform launched by Google in 2000. Like its parent company, it started small, with only 350 clients, but would eventually become the most efficient online advertising system.
Of course, Google Ads (AdWords) is not limited to desktop computers, as the system also works on all mobile devices, such as smartphones and tablets. The system is based on browser ads, but also includes graphic ads, ads displayed in Gmail or commercials in Youtube, offering a wide selection of options. You can read about them in detail on subsequent pages.
Of course, Google Ads (AdWords) is not limited to desktop computers, as the system also works on all mobile devices, such as smartphones and tablets. The system is based on browser ads, but also includes graphic ads, ads displayed in Gmail or commercials in Youtube, offering a wide selection of options. You can read about them in detail on subsequent pages.
Text ad in the browser
The most frequently used type of ad which is also most commonly associated with Google Ads (AdWords) is the browser ad. This marketing tool can also be considered most effective, as it responds directly to the user’s inquiry. Furthermore, if you are operating on a local scale, the range of your ads can also be limited so that they only reach potential clients.
Since Google Ads (AdWords) are always displayed first below the search box, they ensure excellent visibility and catch the attention of potential clients (they can also be additionally displayed on the bottom of the page, below the search results).
Text ads can now have up to three headers, two descriptions and one hyperlink; optional ad enhancements are also available.
One of the key advantages of Google Ads (AdWords) is that the ad is always displayed on the first page of search results, above the competors who only use organic links. This is crucial since the client reached by your ad might not look any further than your result.
Text ads can now have up to three headers, two descriptions and one hyperlink; optional ad enhancements are also available.
One of the key advantages of Google Ads (AdWords) is that the ad is always displayed on the first page of search results, above the competors who only use organic links. This is crucial since the client reached by your ad might not look any further than your result.
Shopping Ads in browser
For online stores, Google Shopping Ads are the perfect type of browser ads. Those ads allow you to display the photo, name and price of the product directly at the search results, without the need for unique advertising text for each product in the offering.
If you know your prices are competitive, try the wide possibilities offered by Shopping Ads. Porównanie z Comparison of your products to those offered by your competitors and displaying the price and appearance of the product without the need to go to the website is a significant advantage.
We should also point out here that those ads are very efficient marketing tools in e-commerce, surpassing even price comparison websites.
We should also point out here that those ads are very efficient marketing tools in e-commerce, surpassing even price comparison websites.
Google Display Network
Google Display Network includes millions of websites, both small portals and blogs, and large-scale sites visited by thousands of users on a daily basis. They all have one thing in common: they provide space for your ads. It should also be noted that Google ads are unobtrusive, merging with the site contents instead rof popping up in windows obscuring half of the screen.
Graphic ads
Your company’s ads can be displayed on Google Display Network pages. We can define your target audience by sex, age, interests or location. Furthermore, you can pick the websites on which your ad will be displayed and on which it will not - simply choose the subject area or specific URLs.
Since websites offer ad space in various sizes, it is always a good idea to prepared your ad in several sizes, so as not to limit your range. Another useful feature are flexible ads which automatically adjust their size, appearance and format to the available ad space. Depending on the website, those ads can be displayed either as native banners or dynamic text ads. Flexible ads allow you to expand your range, save time and achieve your advertising goals. Additionally, several ads with different content can be displayed to the same group of users, which allows you to determine which ones generate the most interest and could potentially be used in the future.
Since websites offer ad space in various sizes, it is always a good idea to prepared your ad in several sizes, so as not to limit your range. Another useful feature are flexible ads which automatically adjust their size, appearance and format to the available ad space. Depending on the website, those ads can be displayed either as native banners or dynamic text ads. Flexible ads allow you to expand your range, save time and achieve your advertising goals. Additionally, several ads with different content can be displayed to the same group of users, which allows you to determine which ones generate the most interest and could potentially be used in the future.
YouTube ads
Google Display Network is also the largest and most frequently visited video sharing website (not counting adult websites) that is YouTube. Your ad can be a commercial shown before the video played by the user, or a graphic ad displayed at the bottom of the video player.
YouTube ads can be personalized and targeted just like the ads on the websites in Google Display Network, allowing you to define the desired recipient group by age, sex, location and interests, so that your ad only reaches your potential clients.
YouTube ads can be personalized and targeted just like the ads on the websites in Google Display Network, allowing you to define the desired recipient group by age, sex, location and interests, so that your ad only reaches your potential clients.
Remarketing
Remarketing is a type of graphic ad displayed on Google Display Network websites, but its target audience are the users who have already visited your website. Regardless whether the user has visited it following an ad, via search results or by direct hyperlink, you will be able to display a special, personalized ad encouraging them to come back and reminding them of your offering.
Remarketing is a useful tool to bring back potential clients who were interested in your website and visited it, but not enough to make a purchase. This is a very practical solution, since more and more users remember the product and its price, but not necessarily the place where they purchased it.
Remarketing is a useful tool to bring back potential clients who were interested in your website and visited it, but not enough to make a purchase. This is a very practical solution, since more and more users remember the product and its price, but not necessarily the place where they purchased it.
Dynamic remarketing
Dynamic remarketing can be summarized as a combination of remarketing and browser-based Shopping Ads.
A remarketing ad is displayed only to those users who have already visited your website, but its contents is not a pre-defined image, but a specific product which the user has browsed on your website.
Dynamic remarketing is an excellent choice for your marketing campaigns and just like Shopping Ads, it can surpass price comparison websites.
A remarketing ad is displayed only to those users who have already visited your website, but its contents is not a pre-defined image, but a specific product which the user has browsed on your website.
Dynamic remarketing is an excellent choice for your marketing campaigns and just like Shopping Ads, it can surpass price comparison websites.
Gmail ads
Approximately one in four internet users has a Gmail account (with the number still growing thanks to Android users). Around 2/3 of them check their mail not only on their desktop PCs and laptops, but also on tablets or smartphones. Gmail Sponsored Promotions (GSP) ads are unobtrusive and are not just another spam message you delete without even reading, but the first two items in the Promotions tab.
The tab is viewed by millions of Gmail users looking for bargains, promotions or just checking their newsletters, making it the perfect place to introduce your company.
The tab is viewed by millions of Gmail users looking for bargains, promotions or just checking their newsletters, making it the perfect place to introduce your company.
You can define the age, sex, location and interests of your target audience, ensuring that your ad will only reach the users who can be your potential clients.
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I already know what it is, but what next?
Auction
Whether it is browser ads reklamach w wyszukiwarce, czy w or Google Display Network, you have to remember that ads are not permanent. Whenever a user visits a website or keys a phrase into the search box, an auction takes place.
Google analyzes the criteria met by the user and the website, and checks which advertisers wish to display their ads, comparing their quality and declared cost per click, eventually displaying the ad which bests suits the user’s profile (or the phrase in the browser) and and has the best quality. If there is more than one ad space on the website (or in the browser), the best ad will take the top spot.
Ad contents
Browser ads allow you to describe your offering in 3 headers, 2 lines of text and one hyperlink. The advertiser has a total of 300 characters. Furthermore, the displayed link can differ from the actual URL of the target website, i.e. can also be used as advertising content.
Ad enhancements
In order to improve your ad’s efficiency, you can use free enhancements. Add a phone number, business hours of your store, or links to the key subpages to first provide more information for your potential clients, and second, improve your chances for a better result in Google Ads (AdWords). Third, an enhanced ad takes more space, pushing your competition below you and making your offering more visible.
Cost
Although Google Ads (AdWords) has a number of payment options, the most popular is CPC, or Cost Per Click. This solution allows you to pay for your ad only if someone clicks it and visits your website - payment is collected only when your ad reaches your target audience.
Of course, for some types of campaigns or when certain conditions are met, ad fees can be settled for each 1,000 displays or when specific activity is performed, e.g. a form is filled. Choose the system which best suits your Google Ads (AdWords) campaign and your individual preferences.
So how much am I actually paying?
Google charges different rates for different industries and the spread is quite high, from several dozen grosz to several dozen zlotys. There is also a number of other factors, such as the level of competition and the popularity of specific subjects/services/items.
In Google Ads (AdWords), you decide how much you wish to spend on your ad - 500, 1,000 or perhaps 10,000 €? Contat us and we will help you estimate the necessary budget, and suggest the solutions which will best suit your profile.
In Google Ads (AdWords), you decide how much you wish to spend on your ad - 500, 1,000 or perhaps 10,000 €? Contat us and we will help you estimate the necessary budget, and suggest the solutions which will best suit your profile.
